Guide for product managers

Define the essential elements of your go-to-market strategy

Evaluate options based on value and effort to identify what to work on next

Explore foundational questions about your business and refine your product strategy

Sketch the entire customer journey and build more lovable experiences

Build an actionable business model with a template designed for entrepreneurs and startups

Plan how you will reach your target market

Set objectives and key results and measure your progress towards them

Analyze five factors that shape the competitive landscape so you can better plan for the future

Articulate the key benefits of your product and the problem it solves

Set your vision for where you want your company or product to be in the future

Capture the characteristics, growth opportunity, and likelihood of success for each market segment

Visualize high-level initiatives to communicate your product direction and timelines for major bodies of work

Identify internal and external factors that could impact the success of your business or product